Birdcreek Roofing Website Design
Roofer Website Design Summary:
Birdcreek roofing is a premier roofing company located in Texas and Louisiana. They offer gutter installation, roof repair, and more. Birdcreek roofing was started in 2013 by Nate Navarro with a simple mission: provide unparalleled customer service to Central Texas homeowners.
Over the years, Birdcreek has expanded that mission to all of Texas, Louisiana, and beyond. Birdcreek needed a website that was able to keep up with their demand across the states, and accurately represent their roofing company across all platforms.
Birdcreek went through a process of refreshing their logo with Roundhouse, to help them make better use of their brand across all of their roofing consultants and company branding collateral.
Roofer Website Design Process:
Nate filled out our initial creative brief to give us some upfront information about his business, current website, and goals for Birdcreek Roofing. Nate wanted the website the easily allow homeowners and business owners the ability to call or contact Birdcreek Roofing to get help with their roof.
Moving forward, we built out the Birdcreek Roofing website to:
- be conversion-focused to easily convert visitors into customers
- speak directly to their target customer is and what they want
- be easy to navigate, both on desktop and mobile devices
- load quickly on both desktop and mobile devices
- use content marketing to drive traffic from search engines and social media channels
- could easily be updated to keep the most up-to-date content on the website
When the first draft of the website was finished we invited Nate to view the website through our online client portal. While in the portal, Nate could view desktop, tablet, and mobile versions of his site. He can also click anywhere on his website to make a note or request an edit.
This feature is something that all of our clients have loved, as it saves a ton of back and forth emails and screenshots. When Nate makes a note on the site website, we get notified immediately and are able to jump on the site to make the changes that are requested. We allow for 1-3 business days to make the changes, but most of the time they are done within 24 hours.
Roofer Website Technical Details:
www.birdcreekroofing.com is hosted with Amazon Web Services (AWS) which boasts a 99.9% uptime. Loading times on a site directly affect its rankings in search results. In order to make your site as accessible as possible, and to provide potential customers with the fastest load time possible, we’ve made sure that it also utilizes HTTPS encryption.
Google’s mission is to deliver the world’s information to users in an accessible and useful way. Page speed is becoming increasingly important in achieving this mission, especially on the mobile web. We’re now starting to see strong correlations between fast page load times and higher search rankings.
– Adam Krzywda, Founder @ SEOptimer
Roofer Website SEO:
All of our websites include basic search engine optimization which includes writing keyword-rich site titles and descriptions, page titles and descriptions, making sure all images are optimized with alt tags and file names, and submitting a site map of your website to Google.
Good SEO needs to be baked in from the beginning. Whether it’s a tricky site migration, a proposed URL restructuring for a site, or even just a single piece of content, SEOs should be involved from the beginning to ensure the best results. Too often I get asked “can you just SEO it?” with clients bringing their own content to us for publication. It’s like trying to bake a cake and shove the eggs in at the end. Sure maybe you’ll get a cake at the end of it, but it won’t be as good as if they were included from the beginning. SEOs need to be consulted from the beginning to offer direction, insight, and knowledge of search engines to maximize the potential of any project.
– Max Allegro, Digital Strategist @ Intuitive Digital
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.
