The plumber marketing library
Straight-shot articles
on how plumbing companies actually grow.
SEO. Google Ads. Meta Ads. Websites. Local search. AI and search. The math behind every channel and the mistakes most plumbers make on each. No fluff. No filler. Written by people who run this stuff for plumbing companies every day.
Latest articles
Expertise.com will call your shop pretending to be a customer.
Somebody rings your shop, acts like a homeowner with a leak, and grades how your CSR handles it. That call is a scoring input on a list AI keeps quoting.
Read articleYellow Pages is beating your website in ChatGPT.
The directory you stopped thinking about in 2011 is getting cited by ChatGPT more than your own site is. Claiming it is free and takes about six minutes.
Read articleAngi and HomeAdvisor are the same company. Don't pay twice.
HomeAdvisor pulled 736 AI citations on its own. It's also the same company as Angi — which means one membership, two profiles, and a ten-minute check most plumbers never do.
Read articleThe Thumbtack checkbox list most plumbers skip.
Most plumbers tick three boxes during Thumbtack signup and wonder why they never show up. That checkbox list is the matching engine and the text the AI reads.
Read articleChatGPT can't see your Yelp page. That's about to change.
Yelp is the fourth most-cited source when AI recommends a plumber, and ChatGPT contributed none of it. A licensing deal signed in July changes that.
Read articleYou can't sign up for Today's Homeowner. Here's how to get in anyway.
There's no signup button, no claim link, no sales rep to call. A writer picks ten plumbers per city from public data. Your job is to be one of the obvious ten.
Read articleNobody checks the BBB anymore. Except AI.
Your last three customers under 40 have never visited bbb.org in their lives. ChatGPT visits it constantly, and it reads your complaint record out loud.
Read articleHow to claim your Angi listing (and why AI cares).
We ran roughly 14,000 AI searches to see what the robots read before recommending a plumber. Angi came first. Not close, either.
Read articleThe 10 websites AI reads before it recommends a plumber.
Somebody ran 14,000 AI searches asking who the best plumber in town is, then logged every source the AI actually read. Your website isn't on the list. Ten other sites are.
Read articleHow to Turn Missed Calls Into Cash — Missed Call Text Back Automation
Every unanswered call is a customer who's about to call your competitor. Missed-call text-back automation turns that call into an SMS conversation in seconds — and captures up to 90% of the leads you'd otherwise lose.
Read articleHow to Verify Your Google Business Profile (2026 Guide)
Verifying your Google Business Profile is the step that unlocks Maps rankings, review responses, and profile edits. Here's the current 2026 process — including the video verification that Google now uses for most new profiles.
Read articleInternet Marketing for Plumbers: Boost Residential Leads Now
Every credible plumber is fighting for the same homeowner's smartphone tap. Winning takes a real digital strategy: SEO, Google Ads, Local Services Ads, reviews, and a website that actually converts. Here's the playbook.
Read articleWhy Google suspended your Business Profile — and the exact recovery path.
A Google Business Profile suspension feels like the lights went out on your whole business. It's recoverable — if you know the triggers and follow the exact appeal path. Here's both.
Read articleHow much should a plumbing company spend on marketing?
Most plumbers are either underspending and starving the phones, or overspending without knowing if it's working. Here's how to think about the right number for your business.
Read articleSEO vs. Google Ads for plumbers — which one first, and why.
Most agencies will sell you whatever they sell. We don't. Here's how to actually decide which channel to start with — and when to run both.
Read articleThe 5 dumbest mistakes plumbers make on Google.
We audit plumber marketing accounts every week. These are the five mistakes that come up almost every time — and they're all fixable in a weekend if you know what you're doing.
Read articleWhy your nephew shouldn't build your plumbing website.
Yes, your nephew can build you a website for $300. He can also probably change your spark plugs. Neither one is what you want when your business is on the line.
Read articleWhat it actually costs to dominate Google in your service area.
Most plumbers ask 'how much should I spend?' before they ask 'what would it actually take to dominate?' Here's the real math on what market domination costs.
Read articleReady to talk about your actual marketing?
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