4 Important Elements of Creating A Content Strategy

If you don't have a brand guide or official guidelines for how your brand needs to be represented, start by studying brands that are comparable to what you want to be like, regardless of sector or product, and take notes on what connects with you and what you can implement. Then, using this checklist, create documentation and staff education resources.

Objectives in Marketing

Your content strategy activities will have varied key performance indicators (KPIs) and metrics dependent on your business demands. You take one step ahead and establish appropriate metrics for various content categories. These might fall under one of the following categories:

• Content for performance marketing such as demand generation, direct response ads, and other promotional content that correlates with sales
• Content on brand recognition and customer perception
• Content for local market communication such as assets sharing with your distributors, retail partners, or local teams

Customer Persona(s)

Digital marketing is designed to reach individuals, whether a large group for a consumer brand or a smaller group with certain demographic or behavioral characteristics.

Create cheat sheet summaries for campaign usage or deliver to customer-facing teammates, based on the individuals and personas you want to reach and impact, backed up by research and data. These can include demographic factors such as:

• Age
• Gender
• Earnings per household
• Education
• Job Title/Role 
• Location
• Relationship status

Along with cultural and behavioral characteristics such as:

• Fears
• Cultural repercussions
• Customer requirements
• Personal beliefs and objectives
• Preferences for media
• Purchasing roadblocks

Above all, attempt to unearth a unique insight about your target consumer that the rest of the industry ignores or undervalues. It'll frequently act as the creative spark behind a good content strategy or campaign approach. If you need help, you can contact us for content strategy services in Austin.

Market Research and Data

Customer insight is built on market research and data. This can include historical data, original primary research, or third-party data. You'll want to use a combination of all three in most circumstances.

Some of the informative (and unbiased) research comes from social listening and third-party sources, which can supplement interviews and internal analytics.

Creating A Cohesive Content Marketing Strategy 

Finally, "content" isn't simply a marketing department or a creative agency role; it's the brand's lifeblood, a circulatory system that feeds internal departments and external audiences with the company's identity and important information. 

Roundhouse Digital Marketing is a web design and marketing firm that assists small businesses in establishing and growing their internet presence. If you need content strategy services in Austin, call us at (903)-570-3445.