The most complete marketing package we offer.
The Authority System is built for contractors who want to own their market — not just compete in it.
Get full-service Meta ads, Google Ads, an automated lead nurturing system, a custom contractor website, and ongoing local SEO — every channel that matters, all running together, all managed by one team.
Paid ads drive leads today. SEO builds authority that compounds for years.
Every channel you need. One program. One team.
The Roundhouse Authority System is our most complete done-for-you marketing program — combining Meta ads that reach your future customers while they scroll, Google Ads that capture them the moment they search, a professional website built to convert, and an ongoing local SEO strategy that compounds over time. Most contractors are only running one channel and hoping it's enough. The Authority System puts your business in front of the right people at every stage of the customer journey — and builds the kind of organic authority that keeps leads coming in long after the ads stop.
New Custom Website
A 15-page website built from scratch on Duda — fast, professional, and built around one goal: getting visitors to pick up the phone. Every page is written by our team, optimized for local search from day one, and 100% yours to keep.
Local SEO
Paid ads stop the moment you stop paying. Local SEO builds authority that keeps leads coming in long after the ads run. Every month we publish content, manage your Google Business Profile, syndicate press releases, and build citations — compounding your position in search over time.
Answer Engine Optimization
Search is changing. AI tools like ChatGPT and Google's AI Overviews are answering questions directly. Every piece of content we produce is written to help your business show up in those AI responses.
Full-Service Meta Ads Management
We build, launch, and manage your paid campaigns on Facebook and Instagram from start to finish — audience research, ad creative, weekly optimization, and monthly reporting. You focus on answering the phone. We focus on filling your calendar.
Lead Nurturing System
Getting the click is only half the battle. Our automated follow-up system fires the moment a prospect reaches out — text, email, or both — so your business stays top of mind while they're still deciding. No more lost leads, no more sticky notes.
Google Ads
We build and manage your Google Ads campaigns with the same full-service approach as your Meta campaigns — strategy, copywriting, continuous optimization, and clear reporting.
Our Work
Look at some of the contractors we've built for and partnered with. Every site is custom-built, contractor-owned, and backed by the same SEO program we'd put to work for your business.
Our Results
Real numbers from real clients. What you're seeing below is what happens when a properly built website meets a local SEO strategy that's actually being worked every single month.
Are we the right fit?
The Authority System is built for contractors who want to own their market — not just show up in it.
Who This Isn't For
- You're looking for a quick fix — not a long-term marketing foundation
- You're not willing to send fresh photos and video from the job site
- You don't respond to leads quickly — or at all
- You want to run one channel and hope it's enough
- You're not ready to invest in real ad spend across multiple platforms
Who This Is Built For
- You want to be visible everywhere your customers are looking — Meta, Google, and organic search
- You're ready to invest in a complete marketing foundation, not piecemeal tactics
- Your current website is outdated, slow, or not generating any leads
- You're tired of competitors outranking you on Google in your own backyard
- You want a long-term partner actively managing every marketing channel you have
- You're committed to following up fast — because you know speed-to-lead wins jobs
The First 90 Days
The Authority System is our most complete program, so the launch timeline is coordinated across multiple channels — but here's how the first 90 days typically unfold.
Simple, transparent pricing. Ad spend is separate.
Your management fee covers strategy, creative, Google Ads management, SEO, website management, and reporting across every channel. Ad spend goes directly to Meta and Google — separate from our fee and yours to control.
Ads System
$2,600/month
$1500 One time setup fee
Month-to-month. No long-term commitments required.
Recommended minimum: $2,000/month in combined ad spend (paid directly to Meta and Google)
- Full-Service Meta Ads Management
- Ad Creative & Copywriting
- Ongoing Weekly Optimization
- Lead Nurturing System
- Smart Forms & Speed-to-Lead
- Google Ads Management
- 15-Page Custom Website
- Google Business Profile Setup & Management
- 2 Monthly Blog Posts or Location Pages
- Monthly Press Release Syndication
- Citation Building & Cleanup
- Monthly Reporting & Slack Support
- 1 Hour Monthly Website Edits
Frequently Asked Questions
Everything you need to know about the Growth System before you get started.
What does the $2,600/month cover?
Your monthly management fee covers the full program across every channel: Meta ad campaign management, Google Ads management, ad creative and copywriting, weekly optimization on both platforms, lead nurturing sequences, Smart Forms management, two pieces of SEO content per month, Google Business Profile management, monthly press release syndication, citation building and maintenance, on-page SEO updates, one hour of website edits, and a full monthly performance report. The one-time $1,500 setup fee covers your custom website build, Meta and Google Ads campaign build-out, Smart Forms configuration, GBP setup, and lead nurturing sequences.
What's the difference between the management fee and ad spend?
The management fee is what you pay Roundhouse to run the entire program. Ad spend is a separate budget paid directly to Meta and Google to actually show your ads — we don't touch it. We recommend a minimum of $2,000/month in combined ad spend split across both platforms based on your market and goals. Contractors in competitive markets or targeting multiple service areas often invest $2,500–$4,000/month or more across both platforms.
How is the Authority System different from the Growth System?
The Growth System runs Meta ads, local SEO, and a custom website. The Authority System adds Google Ads — putting your business in front of high-intent buyers at the exact moment they're searching for what you do. If the Growth System covers the effective channels, the Authority System covers every channel. It's the difference between showing up where your customers spend time and showing up everywhere they look.
How long until I start seeing results?
Google and Meta ads typically drive the first leads within the first two weeks of launch. SEO takes longer — most clients begin to see rankings move in months two and three as Google indexes the new site and content. By the end of the first 90 days, you'll have tuned campaigns running on two platforms, a live website, an active GBP, and initial keyword rankings we can track and report on. The channels reinforce each other — ads drive early traffic that helps SEO gain momentum faster, and a strong organic presence improves ad performance over time.
Is there a long-term contract?
No. The Authority System is month-to-month with no long-term commitments and no cancellation penalties. That said, SEO takes time to compound and ads take time to optimize — clients who stay in the program through the first 90 days consistently see stronger results than those who stop early. We want to earn your business every month.
What do I need to provide to get started?
Not much upfront. After your setup fee is paid, we schedule your onboarding call and gather everything we need from there — your services, service area, target customers, and any existing brand assets or photos. The ongoing commitment is creative content for your ads. Each month we'll send you specific briefs with photo ideas and short video scripts you can shoot on your phone in 10 minutes on the job site. Raw clips and job site photos sent by text or email are all we need — we handle editing, production, and testing from there.
What happens if I don't send content regularly?
Your Meta ad performance declines. Meta's algorithm favors fresh creative, and campaigns running the same ads for 60+ days will see higher costs and lower engagement. Your Google Ads and SEO program run without it — but the Meta side of your program needs real footage of your work to stay sharp. We make it as easy as possible with monthly briefs and scripts, but the raw content has to come from your job sites.
Ready for your business to grow on every channel that matters?
