The fastest way for contractors to get more leads.

After your setup fee is paid, we schedule your onboarding call and gather what we need from there — your services, service area, target customer, and any existing brand assets or photos. The bigger ongoing commitment is creative content. Each month we'll send you specific briefs with photo ideas and short video scripts you can shoot on your phone in 10 minutes on the job site. Raw clips and job site photos sent by text or email are all we need — we handle editing, production, and testing from there. The clients who send content consistently get the best results.

Ad performance declines. Meta's algorithm favors fresh creative, and campaigns running the same ads for 60+ days will see higher costs and lower engagement as audiences become fatigued. It's one of the most common reasons ad results plateau. We make it as easy as possible — monthly briefs, scripts, prompts — but the raw content has to come from your job sites. We can't manufacture authentic footage of your team doing your work. Sending us even a few clips a month keeps your campaigns healthy and your cost per lead low.

Your monthly management fee covers everything on our end: campaign strategy, ad creative and copywriting, weekly optimization, lead nurturing sequences, Smart Forms management, and a full monthly performance report. The one-time $500 setup fee covers your campaign build-out, Smart Forms configuration, lead nurturing setup, and tracking — everything needed to launch correctly from day one.

The management fee is what you pay Roundhouse to build, run, and optimize your campaigns. Ad spend is the separate budget that goes directly to Meta (Facebook and Instagram) to actually show your ads. We don't touch your ad spend — it goes straight from you to the platform. We recommend a minimum of $1,000/month in ad spend to generate enough data for meaningful optimization and a consistent lead flow. Contractors in competitive markets or targeting multiple service areas often see better results with $1,500–$3,000/month in spend.

Most clients see their first leads within the first two weeks of launch. That said, the first 30 days is primarily a data-gathering phase — Meta's algorithm needs time to learn who your best prospects are before it starts optimizing delivery efficiently. Weeks one and two can be slower than you'd expect. By days 30–60, we have real data to work with, and that's typically when cost per lead starts dropping and lead volume becomes more consistent. Don't judge the program in week one.

Nope. We run your ads using Meta's native lead forms, which are tied directly to your Facebook Business Page — no website or landing page required. When someone clicks your ad, a form opens right inside Facebook or Instagram and they can submit their info without ever leaving the platform. It's frictionless for the prospect and means you can start generating leads quickly, even if you don't have a website yet.

Smart Forms are our speed-to-lead system built into every Ads System account. The moment a prospect submits a form — whether from your ad, your landing page, or your website — the system fires on three channels simultaneously: it attempts to connect the lead directly to your phone in real time, drops a pre-recorded voicemail if you're unavailable, and sends a personalized text message confirming you received their request. All of this happens in seconds, automatically, every time. We configure Smart Forms during onboarding. You don't have to manage it — it just runs.