The ultimate foundation for contractors.

Your monthly investment covers website hosting and ongoing management, two SEO-optimized blog posts, one press release written and syndicated, Google Business Profile management, citation building and maintenance, on-page SEO updates, transparent monthly reporting, and direct Slack access to our team for website edits. The one-time $1,500 setup fee covers the full custom website build and all initial SEO work to get you launched.

You own the website. It’s built on the Duda platform and the asset belongs to your business — not to us. We host and manage it on your behalf, but you are never locked in. If you ever decide to move on, the site is yours to take with you. We don’t hold your website hostage.

SEO is not instant — anyone who tells you otherwise isn’t being straight with you. Most clients begin to see rankings move in months two and three as Google indexes the new site and content. By the end of the first 90 days, you’ll have a live website, an active and optimized GBP, clean citations, a growing content library, and initial keyword rankings we can track and report on. The foundation compounds over time — the longer we work it, the stronger your position gets.

No. The Launchpad is month-to-month. There are no long-term commitments, no cancellation penalties, and no fine print. We want to earn your business every month. That said, SEO does take time to compound — clients who stick with the program for six months or more see significantly stronger results than those who stop early.

The Launchpad is designed as a complete package — website plus SEO — because the two are deeply connected. A new site built to our SEO standards gives the monthly work a much stronger foundation to build on. That said, if you have an existing site you’re happy with and want to talk about SEO-only options, reach out and we’ll have an honest conversation about whether that’s a fit.

Not much. After you pay the setup fee, we schedule your onboarding call and gather everything we need from you there — your services, service area, any existing photos or brand assets, your Google Business Profile login (if you have one), and your target customers. Most clients are surprised by how little they have to do. We do the heavy lifting.

No. The Launchpad is a pure SEO program — there is no paid advertising component and no separate ad budget required. Your $800/month is the only spend. Paid ads can be layered on top later if you want to accelerate growth, but they’re not required for the Launchpad to work.

AEO stands for Answer Engine Optimization. It’s the practice of writing content specifically so that AI tools — like ChatGPT, Google’s AI Overviews, and Perplexity — pull from your website when answering questions. When someone asks an AI “who’s the best plumber in [city],” the AI cites sources it trusts. We write every piece of content to make your business one of those sources. Most contractors aren’t thinking about this yet — which is exactly why it’s a real opportunity right now.

You’ll receive a monthly report showing keyword rankings, website traffic, GBP activity, and a summary of all work completed that month. At the 90-day mark, you’ll get a full report comparing your starting point to where you are, plus a roadmap for what we’re targeting next. There’s no guessing — you see exactly what’s happening.

We work with home service contractors across all trades — roofers, plumbers, HVAC companies, electricians, painters, landscapers, remodelers, and more. The Launchpad program works the same way regardless of trade: build a strong site, rank in your local market, and get the right customers calling you.