Real photos book more jobs.

The most important section on this list. People hire people. Smile and look at the camera.

• Owner headshot — chest up, plain background

• Owner standing next to a company truck

• Full team group photo — in uniform, outside the shop or trucks

• Headshot of each tech — same background for all

• Office staff / dispatcher at their desk — the voice on the phone

• Owner and family — if you're family-owned, show it

• Candid team moments — lunch, a job well done

• Owner "working" photo — still on the tools, on a real job

Real examples from our clients

A clean, branded truck in a driveway says "established and local." Wash them first.

• Fleet lineup — every truck parked side by side

• One truck, logo side, from a low angle

• Truck parked in front of a customer's home

• Inside a well-stocked truck or van

• Specialty gear — camera inspection, jetter, locator

• Tech walking from the truck to the front door

Real examples from our clients

Proves you're a real, local business with roots in the community.

• Building exterior with your sign

• Office or front counter interior

• Warehouse / parts shelves — organized

• Licenses, awards and certifications on the wall

• Community events, sponsorships, ball teams you support

• Recognizable local landmark with a truck in front

Real examples from our clients

Only with the homeowner's permission. These show what it's actually like to have you in the house.

• Tech greeting a homeowner at the door

• Putting on shoe covers / laying drop cloths

• Tech explaining the problem or options to a homeowner

• Showing a homeowner the camera inspection screen

• Happy customer with the tech after the job

• Tech cleaning up the work area at the end

Every service page on your site needs real photos of that service.

• Water heater — old rusted unit, then new install

• Tankless water heater install

• Drain cleaning / hydro jetting in action

• Camera inspection — the screen showing roots or a break

• Sewer line repair or excavation

• Leak repair — the damage, then the fix

• Slab leak / repipe work

• Toilet, faucet and fixture installs — finished and shiny

• Water softener / filtration system

• Gas line work

• Emergency jobs — burst pipe, flooded room, frozen line

• Close-up of clean finished work — solder joints, PEX runs

Real examples from our clients

Before-and-after pairs are gold

Stand in the same spot and shoot the same angle both times. These do well on your site and even better in ads.

Before

After

Before

After

Before

After

Ads are seen on phones while people scroll, so they need to stop the thumb in under a second. Hold your phone upright for most of these.

Real examples from our clients

These either can't be used or hurt more than they help.

• ✕

  Photos pulled from Google or another company's site — copyright problems

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  Screenshots of your Facebook posts — send the original photo

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  Blurry, dark or backlit shots

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  Heavy filters, stickers, text or collages

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  Gross close-ups — one "problem" shot is fine; sewage and mold stop the scroll the wrong way

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  Messy job sites or dirty, mismatched uniforms

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  Customers or kids who haven't said yes

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  House numbers, plates or personal mail in frame

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  Unsafe work — no ladder or trench shortcuts in photos

• ✕

  Other brands' logos front and center

Texting and Facebook Messenger shrink photos so badly we often can't use them.

1. 1

   Send full-size originals. We'll set up a shared folder link for you, or use AirDrop if we're with you.

2. 2

   Upload everything. Don't pick favorites. Let us sort through them.

3. 3

   Add a note on who's who. Tech names and job details help us write the captions.

4. 4

   Flag anything we can't use. Like a customer who said website only, no ads.

5. 5

   Keep them coming. A few new photos every month keeps your ads fresh and your site current.