Packages & pricing
Plumber Marketing Packages
Tell us about your plumbing business and we'll recommend the right package. Month-to-month, cancel anytime with 30 days notice.
Launchpad
Built for plumbers who need the foundation right.
Best fit: Under $25K/month in revenue
What's included
$1,500 one-time start-up fee
No ad spend required
All-in: $1,200/month after the start-up fee.
Prepay 3 months upfront ($3,600) and we waive the $1,500 start-up fee.
A brand-new custom plumbing website
Fast, mobile-first, built to convert — with unlimited pages so we can build out every service and city page you need. Hosting included.
Full Local SEO program
Google Business Profile management, weekly SEO-optimized blogs, on-page SEO + AEO for AI search, citation building, and monthly reporting. Everything that puts you in the Google Maps 3-pack for searches in your service area.
Growth System
Built for plumbers ready to add Google Ads to their organic foundation.
Best fit: $25K–$50K/month in revenue
What's included
We manage your Google Ads
$1,500 one-time start-up fee
+ $1,500+/month ad spend
Minimum on Google Ads, paid directly to Google on your own card. Not included in the package price.
All-in: about $3,700+/month
Everything in Launchpad
The full custom website and full Local SEO program — your foundation, running every month.
Google Ads management
Full-service Google Ads management: campaigns, ad copy, conversion tracking, and weekly optimization. Google leads are people already searching for a plumber, so they're the most straightforward calls to close.
Authority System
Built for plumbers ready to dominate their service area.
Best fit: $50K+/month in revenue
What's included
We manage Google Ads, plus Facebook & Instagram
$1,500 one-time start-up fee
+ $3,000+/month ad spend
Minimum combined (Google + Facebook/Instagram), paid directly to Google & Meta on your own card. Not included in the package price.
All-in: about $5,800+/month
Everything in Growth
The full website, full Local SEO program, and Google Ads fully managed.
Add Facebook & Instagram Ads
For more lead volume, we manage Facebook & Instagram Ads alongside Google, with lead nurturing on the social leads. The same buyer sees you across every Google surface and the social feed they scroll.
Local Services Ads setup
We get you verified and configured so the Google Verified box becomes another lead channel. You run the day-to-day; we get you set up right.
How the pricing works
What you pay, and who you pay it to.
To Roundhouse
Your package, plus a one-time start-up fee
The monthly package pays for our team and everything in it: your website, SEO, ads management and lead follow-up. The $1,500 start-up fee builds it all before your first lead.
To Google & Meta
Your ad budget, on your own card
On Growth (Google) and Authority (Google, plus Meta for Facebook & Instagram), the ad budget is billed straight to your card, in ad accounts in your name. It never passes through us and we never mark it up, so you see exactly where every ad dollar goes.
| Package | To Roundhouse | To Google & Meta (minimum) | All-in per month |
|---|---|---|---|
| Launchpad | $1,200 | None | $1,200 |
| Growth System | $2,200 | $1,500+ | about $3,700+ |
| Authority System | $2,800 | $3,000+ | about $5,800+ |
Plus the one-time $1,500 start-up fee in your first month, or prepay 3 months on Launchpad and we waive it.
A note on à la carte
We don't do à la carte.
You'll get the best results when you choose one of our packages. Every service in a package compounds the others — your website helps SEO rank better, your SEO makes your ad clicks convert better, your weekly content feeds both. Buying one piece on its own means paying for a slice of a system designed to work as a whole.
We'd rather be straight about that than sell you a tactic and watch it underperform because nothing else is supporting it.
Standalone plumbing website
If you genuinely just need a site and aren't ready for the rest of the system yet, we'll build it.
+ $150/month hosting and unlimited edits
- Unlimited pages — built for what your business actually needs, not a preset package we think you need
- Fast, mobile-first, conversion-optimized
- Schema markup + on-page SEO foundation
- Hosting and unlimited edits as long as we host it
Inside a Launchpad / Growth / Authority package, the same build is included with a $1,500 setup — because everything we run on top of it produces measurably better results.
Pricing questions
Common questions about pricing and packages.
Are there any long-term commitments?
No. Everything is month-to-month. No annual lock-ins. You can cancel anytime with 30 days' written notice. If we're not earning our keep, you walk.
Is ad spend included in the monthly package price?
No. The package monthly is for our work. Ad spend is billed by Google or Meta straight to your own card, in ad accounts in your name — it never passes through us. So Authority, for example, is $2,800/month to us plus at least $3,000/month to Google and Meta: about $5,800+/month all-in. We set minimums on each package because we won't run campaigns that don't have enough fuel to produce real data.
What do I keep if I leave?
Everything that's yours stays yours: your domain, your Google Business Profile, your Google Ads and Facebook ad accounts, and your lead and call data. Your website is yours too. Keep it running with us for $150/month (hosting and unlimited edits), or we'll hand over the website files so any developer can host it.
Can I upgrade between packages?
Yes, anytime. Most plumbers start at Launchpad and move up to Growth or Authority as the system proves itself.
Can I customize a package?
Sometimes. If a standard package isn't a fit, talk to us on the discovery call. We'll be honest about whether a custom build makes sense or whether you're better off starting with a standard package and adjusting from there.
What if I need to cancel?
Cancel anytime with 30 days' written notice. No fees, no penalties, no fight to keep you. We use those 30 days to wind down the work cleanly and hand off your assets — we provide an export of your website files if you want to take them, and your Google Ads account, Facebook Business account, GBP, and CRM all stay with you.
Can I buy just one service à la carte instead of a package?
Generally no — and we'll be honest about why. Every service in our packages compounds the others, and buying just one slice means paying for a piece of a system designed to work as a whole. The one exception we make is a standalone plumbing website ($3,000 build + $150/month hosting) for plumbers who genuinely just need a site and aren't ready for the rest of the system yet.
Not sure which package is right for you?
Book a free 10-minute discovery call. We'll learn about your business and tell you which package makes sense — or honestly tell you if we're not the right fit yet.