Launchpad package
The foundation package for plumbers
who need to do this right the first time.
A custom plumbing website, full Google Business Profile management, weekly content, citations, and the local SEO strategy that makes it all compound — bundled for $1,200/month. Month-to-month. Cancel anytime with 30 days notice.
Pay monthly
$1,500 one-time start-up fee
Prepay 3 months
Start-up fee waived. You save the full $1,500.
Who Launchpad is built for
The compounding play, not the fast-start play.
Launchpad is built for the plumbing company that knows the foundation needs to be right before any of the more aggressive growth tactics can work. If any of these sound like you, this is the package.
You're starting from zero (or close to it)
No real website, no SEO presence, no working GBP, no marketing system. Launchpad is the foundation. Without these pieces in place, nothing else compounds.
You don't have a working website yet
Most plumber sites we audit either don't exist, take 6+ seconds to load, look like 2014, or were built by someone who wasn't a marketer. Launchpad includes the custom build that fixes that.
You know you need to show up on Google but aren't sure where to begin
Local SEO + GBP + citations + content is the whole organic-search stack for a plumbing company. Launchpad runs all of it together so the channels reinforce each other.
You're not ready to spend on paid ads yet
Maybe cash flow is tight. Maybe you've been burned before. Maybe you just want to build the asset that pays for itself first. Launchpad doesn't include paid media — by design.
What you get every month
The full foundation, bundled into one retainer.
Eight things, every month, built to work together. The pieces matter. The way they fit together matters more.
NEW Custom plumbing website
Fast, mobile-first, SEO-ready, and built to convert. Sub-2-second mobile load. 95+ Core Web Vitals across the board. Schema markup (LocalBusiness, Plumber, Service, FAQ) done right out of the gate. Hosting included.
Unlimited website Pages
Need a page for every service you offer, plus every city you serve, plus every project case study? Done. No cap on the number of pages we'll build, no extra fees, no "that's not in scope" conversations.
SEO Blog Strategy — 1 blog weekly
We write and post one SEO-optimized blog to your website every week. Real content — not 800 words of recycled keyword filler. Each post targets a specific search someone in your service area is making, written to rank organically and get pulled into AI search answers (Perplexity, ChatGPT, Gemini).
Google Business Profile optimization + ongoing management
Your GBP is the most valuable free asset you have. We optimize every field, manage posts, respond to reviews, build out service descriptions, and watch for the suspension triggers that take most plumbers offline at the worst possible time.
Local citation building + cleanup
Cleaning up the inconsistent NAP listings that confuse Google, plus building the new citations that feed the local-ranking flywheel. Targets the 100+ minimum threshold a US plumber business needs.
On-page SEO + AEO (Answer Engine Optimization)
Built for traditional Google search and the AI search engines that are eating into it — Perplexity, ChatGPT, Gemini, Google AI Overviews. FAQ schema, entity-level content, and the structured data that makes AI tools cite your brand by name.
Monthly reporting
You see the rank movement, the call volume, the GBP impressions, the new citations, the new content. We see it too — and we tell you honestly what's working and what isn't, every month.
Direct Slack support
You're in our Slack. We're in your Slack. No support tickets, no account-manager-as-translator, no waiting 48 hours for a response to a one-line question.
How it pays back
What Launchpad actually does, month by month.
Real timeline expectations for a typical Launchpad engagement — based on what we actually see, not what looks good in a pitch deck.
Foundation built
New website launched. GBP fully optimized + posts running. Citations cleaned up and new ones submitted. First press release published. Schema deployed. First two blog posts live.
First visibility moves
GBP impressions and direction requests start climbing. Map-pack visibility improves on lower-competition local queries. New citation URLs start indexing. Press release URLs picked up by AI search.
Organic lift kicks in
Money pages start climbing into the top 50, then top 30, on the queries that matter. GBP appears in the Maps 3-pack for an expanding set of searches. Phone calls measurably trend up.
Top-3 territory
Money pages in the top 3 for most target queries in the service area. GBP holding the Maps 3-pack consistently. Brand searches climbing. AI search engines (Perplexity, ChatGPT, Gemini) referencing you by name on plumber queries in your area.
Compounding asset
Every month of work compounds on the last. Your cost per lead drops as organic share grows. The asset that costs $1,200/month to maintain produces leads that cost $5,000+/month to replace with paid ads.
Launchpad — common questions
The questions plumbers ask before signing up for Launchpad.
How long until Launchpad starts producing leads?
It depends on a lot. The biggest factor is whether you're a brand-new company. If you are, Google knows nothing about you yet — we have to tell it who you are and build out the properties online for it to learn from. That foundation work happens in month one. Real lead flow from organic search usually starts showing up around month 4-6, and compounds from there. If you've already got a GBP and some history, it moves faster.
Why is Launchpad called the 'foundation' package?
Because without a home base — your website and your Google Business Profile — you have no foundation. Every other marketing dollar you ever spend ends up landing on one or both. If they're broken or thin, every paid lead converts worse and every organic search effort hits a wall. Launchpad fixes the foundation first so everything else you do on top of it actually works.
Do I have to commit to a long contract?
No long-term contract. Month-to-month after the first month. You can cancel anytime with 30 days' written notice — no penalties, no fees, no fight to keep you. We use those 30 days to wind down the work cleanly and we'll send you an export of your website files if you want to take them with you.
What's the difference between Launchpad's $1,200/month and just hiring an SEO freelancer?
We do this day in and day out, specifically for plumbing companies — an SEO freelancer doesn't necessarily do it the same way we would. Launchpad also isn't only SEO. It bundles a brand-new website with hosting and unlimited pages, weekly SEO blog posts, GBP optimization and ongoing management, and citation building. Our standalone Local SEO service alone is $1,350/month. Launchpad gives you all of it for less.
Can I upgrade from Launchpad to a bigger package later?
Yes — anytime. No migration cost, no penalty. Most clients start at Launchpad and graduate into Growth System or Authority System once the foundation is producing and they're ready to scale paid acquisition on top of it.
Is the $1,500 start-up fee really one-time?
Yes. One-time, paid at signing. It covers the initial website build, GBP setup or claim, schema deployment, citation audit, and the on-page SEO and AEO foundation work. From month two on, you only pay the $1,200/month retainer. There's also a way around it entirely — see the next question.
Can I avoid the start-up fee?
Yes. Prepay your first 3 months upfront — $3,600 total — and we waive the $1,500 start-up fee entirely. Same package, same work, $1,500 less out of pocket. After the prepaid quarter, you go back to standard month-to-month billing with no further commitment.
If Launchpad isn't the right fit
Three other packages, three different starting points.
If you need leads faster, or you're ready to run organic and paid together, or you want the full machine running on every Google surface — one of these is probably the fit.
Growth System
$2,000/moEverything in Launchpad + one paid ad platform of your choice.
Best for: You want organic and paid running together — the strongest combination.
Authority System
$2,600/moThe full machine — SEO + Google Ads + Facebook & Instagram + LSA setup.
Best for: You're ready to dominate your service area on every Google surface at once.
Want to know if Launchpad is the right fit for your business?
Book a free 10-minute discovery call. We'll pull up your current Google rank, your GBP, your competitors' positions, and tell you honestly whether Launchpad is the right starting point — or whether one of the other packages would serve you better.