Case Study: 3,232% ROI in 30 Days for a Florida Irrigation Contractor Using Google Ads

Client: Florida-Based Irrigation Contractor
Service Focus: Irrigation System Repair
Average Job Value: $1,000
Previous Platform: Angi (formerly Angie’s List)
Campaign Duration: Ongoing
Snapshot: Last 30 Days

The Problem

Before working with us, this Florida irrigation contractor was burnt out on Angi leads. He was spending time and money chasing people who weren’t serious:

• Price shoppers
• No-shows
• Low conversion rates

Despite being excellent at what he does, he wasn’t getting the volume or quality of jobs needed to grow consistently. That’s when he partnered with Roundhouse to try something different.

The Strategy

We launched a hyper-focused Google Ads campaign targeting homeowners actively searching for irrigation repair services. Our approach included:

• High-intent keywords like:
• “sprinkler repair near me”
• “irrigation system repair in [city]”
• “fix sprinkler head fast”
• A conversion-optimized landing page:
• Mobile-friendly
• Fast loading
• Easy call-to-action buttons
• Call tracking enabled
• Smart Google Ads setup:
• Location targeting
• Call and form conversion tracking
• Bid strategy tuned for leads
  
  

The Snapshot (Last 30 Days)

Ad Spend - $5,678.19

Leads/Conversions - 183

Cost per Lead - $31.03

Estimated Revenue - $189,273

Return on Ad Spend (ROAS) - 3,232%

Click-Through Rate (CTR) - 16.52%

Average CPC - $4.51

⚠️ He actually asked us to reduce the budget — one of his trucks is in the shop and he couldn’t keep up with the demand.

Key Takeaways

• Angi leads felt like a waste. Google Ads changed the game.
• $30 in ad spend turned into $1,000+ jobs — over and over again
• Consistent, high-quality phone calls from real local customers
• Massive ROI with room to scale once his full team is back on the road
  
  

In the Client’s Words

"In the past 10 years, I spent over $50,000 with other marketing companies and saw no results. After just a few weeks with this team, I've received more calls than ever before. Their communication is excellent, and they keep me updated on everything they're doing to improve my experience." - Ben Chancy, Owner of Irrigators LLC

Want Leads That Actually Book?

This is what happens when Google Ads are done right:

✅ Local targeting
✅ Conversion-focused setup
✅ Real results that move the needle

Get off the hamster wheel of bad leads. Let’s make your phone ring with real customers.