How Irrigators LLC Went from a Marketing Drought to a Flood of Leads
Irrigators LLC, a well-known sprinkler repair company in Ocala, Florida, had been stuck in a frustrating cycle with marketing agencies that just didn’t deliver. Over 10 years, they spent more than $50,000 on marketing with almost nothing to show for it. The biggest problem? A lack of steady, high-quality leads to keep their business growing.
That all changed when they partnered with us. Within just a few weeks, they started seeing more inbound calls than they had in the past decade combined.
The Challenge
Before working with us, Irrigators LLC was struggling with:
- Inconsistent Lead Flow: Previous marketing agencies weren’t bringing in real, paying customers.
- Wasted Money: Over $50,000 spent with no measurable return.
- Poor Communication: No clear updates or strategy insights from previous agencies.
They needed a fresh approach—one that would actually drive results.
Our Approach
We took a deep dive into their online presence and implemented a strategy that worked:
- Website & Google Business Overhaul:
- Conducted a full audit and made necessary updates.
- Improved website structure, added engaging content, and optimized for search engines.
- Ensured their Google Business Profile was fully optimized for maximum visibility.
- SEO & Content Strategy:
- Implemented a strong SEO plan to rank higher for sprinkler repair searches in Ocala.
- Started publishing monthly blog posts to boost organic traffic and engage potential customers.
- Google Ads & Local Service Ads Revamp:
- Took over their Google Ads account and optimized for better conversion rates.
- Created a high-converting landing page designed to capture leads.
- Refocused Local Service Ads to target only irrigation and sprinkler repair jobs in their service areas.
- Ongoing Optimization & Communication:
- Provided real-time updates and insights on campaign performance.
- Adjusted strategies based on data to keep improving results.
The Results
The turnaround was almost instant. Within just weeks, Irrigators LLC saw a surge in calls, and their business started growing like never before.
What the Client Had to Say (10 Months Ago):
Recent Update from the Client:
Here’s a snapshot of the latest results that prompted our client to share this feedback:
- Google Ads: Clicks up 78%, conversions up 225%, and cost per conversion down 50%.
- Website Traffic: Sessions up 71%, total users up 93%.
- Local Visibility: Mobile search impressions up 61%, and map impressions surged 850%.
- Business Engagement: Website clicks from Google Business Profile up 287%, call clicks doubled.
Key Takeaways
- Quick Results: The first few weeks saw more leads than the past 10 years combined.
- Sustained Growth: 10 months later, the business is thriving, with an earlier busy season than ever before.
- Smart Spending: Optimized ads meant lower costs but higher returns.
- Clear Communication: Regular updates and data-driven strategies built trust and confidence.
Are You Ready to Grow Your Business?
Irrigators LLC is now in control of their lead flow, and their business is thriving like never before. Instead of relying on inconsistent referrals or ineffective marketing, they have a predictable, scalable system that consistently brings in high-quality leads. With the right SEO, PPC, and Local Service Ads strategy, we turned years of frustration into a steady stream of quality leads.
If you’re a contractor struggling with unpredictable leads, low online visibility, or wasted ad spend, we’re here to help. Let’s build a strategy that actually works for your business.
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.
