The 3 Pillars Of SEO & How to Rank Your Website On Google

Are you wondering how to make your website rank higher in Google? Look no further than Roundhouse Digital Marketing.

Let's be honest, SEO is a pretty difficult field to understand. It has many different aspects and tactics and strategy that you need to know in order to succeed!

SEO Pillar #1 - Content

High quality, relevant content is essential for SEO success. Creating valuable & informative content that satisfies the needs and interests of your target audience can be helpful in getting your website more visible and authoritative in search engines.

Here are some tips for writing SEO-FRIENDLY blog content:

1. Use keywords in your title and throughout the post: Choose a keyword or phrase that you want your post to rank for, and include it in your title and throughout the post. Be sure to use the keyword naturally, as stuffing it in unnaturally can hurt your SEO.
2. Use heading and subheadings to break up your content, making it easier for readers to scan and navigate. This also makes it easier for search engine bots to classify your post!
3. Optimize your images by adding keyword-rich file names and alt text to describe the content of the image. This helps search engines index your images and often has a positive impact on SEO.
4. Use internal and external links: Linking to other sources can really improve the quality and authority of your post. It's also important to link back to your own posts, otherwise people might get bored and go elsewhere.
5. Use meta tags: Be sure to include a meta title and meta description for your blog post. The description shown in search engine results needs to have your keyword and be written in a way that sounds appealing to readers. It should also have your keyword.
   
   

By following these tips, you can create SEO-friendly blog content that will help your website rank well in search results and attract more visitors. Did you know that our team can write all of your blogs and content for you?

SEO Pillar #2 - Citations

Citations are mentions of your business name, address, and phone number on other websites, even if they don't include a link back to your site. Citations are an important factor in local SEO, as they help search engines understand the online presence of a local business and can improve its visibility in search results.

Here are some examples of relevant citations for different industries:

• Restaurants: Zomato, Yelp, TripAdvisor
• Retail: Google My Business, Facebook, Yelp
• Healthcare: Healthgrades, WebMD, Vitals
• Legal: Avvo, Justia, Martindale-Hubbell
• Home services: HomeAdvisor, Angie's List, Thumbtack

It's important to note that the relevance of a citation can vary depending on the industry and location. For example, a citation from a local business directory or chamber of commerce may be more relevant for a small, local business than a citation from a national directory.

In addition to these industry-specific citations, it's also a good idea to focus on building up your online presence by creating profiles on social media platforms, maintaining an up-to-date website, and encouraging satisfied customers to leave reviews on sites like Google My Business and Yelp. This can help improve your visibility and credibility in search results.