6 Steps To Take When Bringing Your Business Online

Building an online presence for your business is no longer an option. It’s a must-have.

Ecommerce revenue is expected to be over $875 billion in the U.S. alone by the end of 2022. That number has been predicted to rise to $1,300 billion by 2025. Statistics estimate that in North America, there are nearly 20 online transactions per person each year.

If you’re not already doing business online, it’s easy to begin. Here are 6 steps you can take to bring your business online.  

1. Develop a website

A website is the most basic ingredient of brand building online. Consider it your calling card for the digital world. Your website can showcase what you do, how you do it, and why people should choose you over a competitor. Depending on your industry, you could even include some e-commerce tools and sell items right from your site.

However, it can be a lot of work to create a website that gets noticed. You want to include visual elements as well as written information, but don’t overdo it. It’s good to sit down with a professional website developer and discuss your options. Some questions to consider include:

• What information is essential for your website?
• Are there engagement tools you want to include?
• Will there be an e-commerce element to your site?

Don’t forget to optimize your site for mobile users. At Roundhouse Digital Marketing, we’ve helped clients build a website that gets noticed and cultivates leads. Read this to discover why clients give us 5-stars for our website design work.

2. Start an email list

There are over 306 billion emails sent each day and 4.6 billion email users around the world. Email has a higher click-through rate than social media, and it can be personalized to your audience.



There is no doubt that email marketing is a powerful digital marketing tool, and an email list is one of your best assets. Research has found that for every dollar you spend on email marketing, you’ll earn $36. That is a serious ROI. But you need email addresses to get started.

When you have an email list, you’re better positioned to contact potential customers who have expressed an interest in your business. You can send them offers, news about your company, or other essential information to stay connected.

Consider creating a "lead magnet" to start collecting leads. A lead magnet is a free resource that offers value to your target customer in exchange for their email address. For example, offer a trial subscription, a sample of your product or a white paper. Remember, when visitors provide you with their email addresses, they are giving you permission to contact them.

3. Start Blogging

Blogging isn't dead. In fact, it's one of the best ways for you to engage with your target customers to provide them with information that YOU are the expert on. Creating great content requires you to include some key elements, including:

• Compose a captivating headline to draw readers in
• Detail the customer challenge to demonstrate you understand their pain points
• Describe how your product or service can help overcome their problem
• Include a call-to-action that indicates what you want them to do next

Blogging is also instrumental for SEO. A constant flow of well-written and thought-out blogs and resources sends signals to your customers and to search engines that you are the subject matter expert. Creating regular content can drive traffic to your site, drawing in potential customers. The key is to create a schedule that you can maintain. For example, publishing one blog per week to your site each Friday enables your audience to know when to expect new material from you.

4. Use Social Media

No matter if you love it, or hate it your business needs to engage with your target audience on social media. Over half of the world’s population is using social media each day. That’s over 4.6 billion people. You can use social media platforms for advertising and promoting your online business. It’s one of the key channels you can post links to your blogs and other content you create.

Remember that you don’t need to be present and active on all social media platforms, just the ones where your target audience frequents. Start by simply "claiming" your social accounts on each platform and spend the most time on a platform that your target customer uses.

5. Claim Your GBP (formerly GMB)

GBP or Google Business Page is a free business profile that is instrumental in increasing search visibility for local businesses. It’s basically free advertising on the most popular search engine. Statistics show that Google dominates the market with over 90 percent market share. With GBP, you’ll be able to boost your chances of appearing on Google search engine result pages. That can help you attract more potential customers.



On your GBP, you’ll be able to list details about your company like hours of operation, contact details, address, and a link to your website. The page allows you to use visuals to showcase your products or services to attract customers. When set up and optimized correctly, your local target audience can easily find your business and contact you about your services.

6. Seek Help

Starting a business is hard work. Building and managing its online presence is even more hard work. It can save you time, money and the hassle of building your brand online if you leave it to the professionals. Consider it an investment into your business. Look for someone who has the expertise to build your online brand, and the ROI will be worth it.

Why Roundhouse Digital Marketing?

At Roundhouse Digital Marketing, we know how to best bring your business online. From designing a custom website to building a content strategy to coaching your blog writing, our team understands how to get results.

 If you’re ready to bring your business online, contact Roundhouse Digital Marketing.