3 Reasons Why Every Business Owner Needs To Blog
Aside from an outstanding web design and an effective marketing campaign,
consistently writing and publishing content on your website is also essential for boosting website rankings. Having a consistent stream of fresh content allows you to become a key influencer in your industry, but it
also plays a key role in boosting your website's SEO.
1. Blogging Generates More Website Traffic
There are many benefits of blogging, but generating more traffic to your website is a major benefit. Blogs are easily indexed by search engines and can rank higher on SERPs or "Search Engine Results Page."
You can also use blog writing as a way to generate leads and sales for your business.
Some bloggers use their blogs as a way to monetize their content, while others use them as a platform for building their brand or personal identity.
Each blog you write should target specific keywords that have a high search volume, but low competition in Google.
There are many free keyword tools that help you do this:
2. Blog Content Increases The Average Time On Your Site
Blogs (and videos) are a great way to increase the average time on your website. People who visit your blog are more likely to stay on your site for longer, which is a signal Google uses to confirm that your blog post and website provide relevant and helpful information about "your targeted keywords." Blogs also give you the opportunity to increase conversions by including a call-to-action at the end of each post.
Consistently writing blogs also makes your site more user-friendly. Blogs give you a chance to interact with your audience and provide them with valuable information.
3. Blog Writing Keeps Your Customers Up To Date
A blog keeps the website fresh, especially for those readers who might be checking for updates. Blogs are a great place to add news and updates about your business and also any events that might be happening.
With the help of consistent blogging, you grow as an authority in your industry. Blogging allows a business owner to explain their niche, comment on current events in their industry, explain their services, talk about problems in their industry, and point to solutions that they provide, thus making their business more appealing and relevant to anyone searching for information regarding their industry.
Keep on Blogging
For some people, blogging is easy; they just choose a topic they are passionate about and start writing! For others, you may need a little extra help in the blog writing department. If you are a business owner that wants to boost your rank, gain authority in your industry, and provide helpful resources to your customers, a blogging strategy is essential.
Roundhouse Digital Marketing offers
blog writing services for business owners that need high-quality, SEO-friendly content for their websites. Through our effective use of SEO and content marketing strategies, we consistently deliver excellent results that help bring me eyes, clicks, and customers to your website.
Contact us today, and let’s discuss how we can help!
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.
