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How to Promote Your Small Business Locally
Marketing your small business is hard work initially, but if you stick with it, the ROI is worth it. As a business owner, you should have a plan when it comes to the marketing strategy for your brand. The good news is that if you are a new business that needs to work around a finite budget for your marketing efforts, there are low-cost and easy ways to spread the word about your business.
The key to a strong small business marketing strategy is to
put your customers at the heart of all your efforts. This sounds great on paper, but if you are a first-time small business owner, you might not know where to start right away. If you are looking for a quick overview of local small business marketing, this blog post is for you!
How to Promote Your Small Business Locally
Local business marketing does not have to be expensive. Here are some tips and tricks to make the most out of your marketing budget and kickstart your business!
1. Use Google My Business
Google My Business is a great way to advertise your business online! Put yourself in the shoes of your customers. When you are looking for information about a business, where do you usually go first? You would look online. Including your business address and contact information will tell Google to include your company in the list of local businesses when people do a search. Best of all, we’ve created a
free step-by-step guide for creating and optimizing your Google Business Profile!
2. Social Media Marketing
Creating social media profiles for your business will allow you to engage with customers and get feedback about your business. You will be able to connect with your customers on a more personal level and post updates about your products, operating hours, and even post job openings! Need help running your social media accounts? Ask us about our
social media management plans!
3. Word-Of-Mouth Marketing
We all want raving fans of our business, and referrals are one of the most effective ways to get more business, but this takes time and a whole lot of effort to achieve. When you consistently provide a professional, quality service, or product to your customers, they will go out of their way to spread the word about your business to their friends and acquaintances.
4. Blogs
Consistently creating high-quality content that educates or entertains your audience is an excellent way to establish your business as an expert in your field. Also, blogs that have been optimized for SEO will help improve your rankings in search engines and make it easier for your target audience to find you when they look online. Posting good pictures and videos on your blogs will also improve the quality of your blogs and website as a whole. Don’t like writing? Check out our
blog writing service, where we write and post your blogs for you!
5. Print Media
Although digital marketing is gaining popularity, a small business should consider how print marketing might help their business succeed. Yard signs, business cards, flyers, and brochures continue to work for many industries! Including informative text and photos in your print media will help direct your customers’ attention to your business and what you can offer them.
If you are looking for ways to market your new business without breaking the bank, try the tactics mentioned above! These are ways that will likely be free or cost very little but will have a great impact on your business if you execute them correctly. The key with these tactics is a mixture of consistency and time. There is no quick, cheap, and easy way to market your business, but if you put the time and effort in with these tactics, you will be on your way to growing your business!
Roundhouse provides
local marketing services in Austin, TX. Get in touch with us today to see how we can help!
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.
Roundhouse is a
web design and
client attraction agency that helps business owners
build and
scale their
online presence.
